Quote of the Week

"Communication works for those who work at it."
~John Powell

Thursday, November 11, 2010

SAMPLE Press Release

For immediate release:  November 16, 2008

To:                     Spokane Valley Press
For story info:   Heidi Wendt, ISR Instructor
                            Global Fitness
                             208-777-7415
                            infantswim@heidiwendt.com
                            http://isrinstructors.com/heidiwendt

For Immediate Release:  Photo Op

World Gym-Infant Swimming Resource
Spokane Valley, WA, November 16, 2008

Babies Master Self-Rescue Swim Method

The babies and toddlers of certified instructor, Heidi Wendt’s aquatic survival class will be practicing Infant Swimming Resource’s Self-Rescue Method at Global Fitness in Spokane Valley, WA on November 16, 2008 from 12-2pm to demonstrate the first and only drowning prevention strategy that has earned a 100% safety record. 

At ISR, we integrate skills that are developmentally appropriate for young children, teaching them to save their own lives while building the confidence that can lead to a lifetime of fun in and around the water.  With a forty year history of successfully providing self-rescue skills training to over 160,000 infants and young children, ISR seeks to maintain its perfect safety record and reach out to more communities to provide skills training to more children and water safety education to more parents to prevent future tragedies.

The ISR Lesson Experience is a comprehensive six-week program.  Five days per week (Monday- Friday), for a maximum of 10 minutes per day, a child works one-on-one with a certified ISR instructor to master the aquatic survival techniques.  No child is ever thrown into the water; instead, they are safely guided through the learning process.  Beginning at 6 months old, infants learn to hold their breath under water, roll onto their backs and float unassisted.  Children over one year old learn the following sequence: how to hold their breath underwater, swim with their head down and eyes open, roll onto their back to float, rest, and breathe, and roll back over to resume swimming until they reach the side of the pool and can crawl out.  Once skilled, children practice these techniques fully clothed.

Drowning is the leading cause of unintentional injury and death in the pediatric age group with 4,000 babies drowning every year in the United States alone.  Idaho is among the states leading this country for its child drowning statistics.  The good news is that there is something we can do about it.  ISR is now being offered in Spokane Valley at World Gym.  Visit www.infantswim.com for more information about our one-of-a-kind, self-rescue swimming program and for specific instructor contact information and locations near you.

Heidi Wendt, ISR Instructor
Global Fitness
208-777-7415
-END-

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