Quote of the Week

"Communication works for those who work at it."
~John Powell

Monday, November 1, 2010

What's In A Blog?

Although there aren’t many rules that blogs live by, the fact of the matter is, when and if you want someone to read your blog there are some guidelines and recommendations made by blogging experts that should be followed.  A blog should have a purpose.  For example, the purpose of a blog can be to inform, persuade, influence, advise or entertain.  It should be directed at an audience so that it remains consistent with its messages.  This takes starting with a goal and having focus. 
The design of a blog ranges from top to bottom, side to side and bar to bar.  From the heading to the footer, the side bar to the comments, organization, color scheme and style all play a significant role in a blogs readability, appeal and impact.  Color, font, font size, and layout will affect what stands out to the reader and what doesn’t.  Attention to such details will manage the focus and highlight what is important within a blog.
The content of a blog should be well-researched, well-organized, be without grammatical errors, and express the voice and unique style of the writer.  Blogging can be fun and when it comes to what you say or how you style, from my experience, less is more to start.  If you design and write with a purpose and are conscious of the design elements involved you can save yourself a great deal of re-design time further down the road.  Each piece of a blog should matter and if you remember this the end result is often more pleasing to the eye.        

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