Quote of the Week

"Communication works for those who work at it."
~John Powell

Wednesday, December 21, 2011

Peace

Something worth sharing... I received an email from my mother-in-law who received this message from a friend. I thought it was beautiful, truthful and for many a good reminder we are all human and live in this world together. It is also applicable to my previous posts about communication whether it be symbolic interactionism or intercultural communication. Enjoy, Happy Holidays!

"I think Albert Einstein was right - "Peace cannot be kept by force. It can only be achieved through understanding." My Buddhist friends would say that at its core, peace comes from the recognition that we don't exist as separate selves; from the willingness to see others as not so different, but made of the same substance, which is humanity. Mother Teresa said, "If we have no peace, it is because we have forgotten that we belong to each other." The same idea is there in the Hebrew word "shalom," which means not only peace, but wholeness, where no part is missing or damaged.
  
My friend Thich Nhat Hanh, a Vietnamese Buddhist monk, often says that the first act of peace is for each side to recognize that the other side also suffers - possibly as a result of our own actions, or by our inaction, or as a result of misperceptions or lack of understanding - and out of that compassion, for each to have the desire for the other side to suffer less. To do that, it helps for us first to be in touch with all of the things in our own lives that we have a reason to be grateful for. As Thay says, "If in our daily life we can smile, if we can be peaceful and happy, not only we, but everyone will profit from it. This is the most basic kind of peace work."
  
Peace to you.....

Saturday, November 27, 2010

Memo Writing Sample 3-Professional Communications

Memorandum

TO:  Jay Baldwin, Instructor

FROM:  Cassandra Tuenge, Student

DATE:  April 7th, 2009

SUBJECT:  Overworking Ourselves To Death

In a country experiencing such tough economic times, threatened by the obesity of McDonaldization and in danger of becoming “Flattened” by technology and globalization, we need to reevaluate our priorities, renew our definition of America, and recover from this “time famine” from which we suffer by joining The Slow Movement.  Joining the slow movement will create a healthier, more productive, more efficient, and certainly stronger United States of America as it improves our lives, our organizations and our ability to move with change.  “The Slow Movement began with a protest against the opening of a McDonald's restaurant in Piazza di Spagna, Rome that sparked the creation of the Slow Food organization. Over time, this developed into a subculture in other areas, such as Slow Travel, Slow Shopping, and Slow Design” (Wikipedia).

“Time Famine”

To increase efficiency and productivity in an overworked culture we need to join The Slow Movement.  The process for developing into a slow culture is as follows:

Ÿ  Reevaluate our priorities
Ÿ  Renew our definition of America
Ÿ  Recover from time famine

The Slow Movement

Have you ever noticed how productive you are when you don’t force yourself to adhere to a strict schedule?  If you were given the choice to work a shorter work week, do you think you would find a way to be more efficient to get extra time off?  If you had less than a 10-12 hour work day, do you think you might answer personal emails when you get home, skip checking your Myspace and just get your work done with the idea that you’ll still have some of the day to enjoy your family?  I would.

Reevaluate

This time deficiency is the source of our problems, and how do we look for a solution when we have a problem, we look for the source.  We need to reevaluate in order to rediscover our priorities because right now we simply cannot afford to work only to consume material things.  In America, we live in a culture where being overworked is a status symbol and it is that need to be busy that is compromising our health, our families, and American society.  Instead of feeling troubled by the hurting economy and letting it consume us, let us realign our priorities with the days when living meant something more than the objects we possess.  Cahn, from TimeBanks USA, describes the movement as being about how we value things rather than how fast we can consume and how much we can accumulate. 

Renew

We need to renew our definition of America and renew our way of life.  “Opposed to the culture of fast food, the sub-movement known as Slow Food seeks to encourage the enjoyment of regional produce, traditional foods, which are often grown organically and to enjoy these foods in the company of others” (Wikipedia).  This concept will likely act as a catalyst for improving all areas of life, including organizational life. 

CNN’s report on the Slow Movement provided a list of organizations who encourage individuals and businesses to save time. They include:

Ÿ  Long Now Foundation, San Francisco, California was established to provide an alternative to a "faster/cheaper" mind set and promote "slower/better" thinking.
Ÿ  Take Back Your Time, a nonprofit group based in Seattle, Washington, is leading a national campaign to address time famine by using conferences and teach-ins to wean people off their need to be busy.
Ÿ  John de Graaf, national coordinator for Take Back Your Time, says the nonprofit group is calling for legislation guaranteeing at least three weeks of paid annual vacation for all workers, paid leave for all new parents and workplace rules limiting the amount of compulsory overtime.

Recover

Graaf says that, “Companies will actually profit more if they don't overwork employees because they will become healthier and more productive, he says. He points to the robust economies of Western European countries, which treat their workers to more vacation time and shorter work weeks than their counterparts in the United States.”

Graaf also says that, “slowing down won't only save lives; it'll save democracy…democracy can’t exist without informed citizens…people need time to pay attention to the news, attend city council meetings and keep elected official accountable.”  His organization is pressing for laws that would allow people to have election days off.

The answer this country is searching for is a reevaluation, and a renewal, and it may find the recovery it so desires.  We tend to look past the simplest solution because it is often the most difficult to swallow, but getting back to our slower days will give us the energy we need to press on and move forward with the changing world.  For suggestions on how to combat “time famine” at home or at work, I would be happy to offer suggestions.                           

Memo Writing Sample 2-Professional Communications

Memorandum

TO:  Jay Baldwin, Instructor

FROM:  Cassandra Tuenge, Student

DATE:  March 31st, 2009

SUBJECT:  Answering Successfully in an Employment Interview

Communicating effectively in an interview is essential and it takes planning, preparation and practice.  A positive attitude complimented by a concrete resume and appropriate appearance may influence how a future employer perceives you, but if you fail to communicate your skills, abilities, experience, perspective and intentions appropriately and confidently through specific, detailed answers you are likely to find yourself back on the job-hunt.  With Idaho at a 6.8% unemployment rate as of February 2009 (US Bureau of Labor Statistics), improving interview skills is essential to a shorter, less painful job-search process.

The 3 P’s of Interviewing

The chances of having a successful employment interview improve when following the 3 P‘s of Interviewing which are as follows:

Ÿ  Plan to do research
Ÿ  Prepare for potential questions
Ÿ  Practice for success

The effectiveness of an interview depends on the ability to communicate ones abilities, experience and intentions appropriately and confidently.

Planning, Preparing and Practicing for Success

You must be prepared to effectively deliver answers that provide detailed descriptions of these professional characteristics in order to improve your chances for success in an employment interview.  As the interviewee you will be answering questions that will give insight into your behavior, elicit opinion, demonstrate experience and reveal background on you.  Interviews, according to “Communicating For Results” by Cheryl Hamilton, are used to determine employee-fit, job motivation, communication skills, and work-related values of potential employees. 

Plan

Plan to research information about the organization you are interviewing for and information about your personal and professional qualities and experience.  In my nearly 20 years of interview experience it can be the most trivial personal questions that become the weak aspect of an interview, so it is not only important to plan to research the job position and company prior to an interview, but it is vital to not overlook the importance of being able to comfortably and confidently discuss your own personal experiences and qualities that may relate to your field. 

Prepare

It is essential to carefully prepare yourself for the type of questions you may receive in an employment interview, but keep in mind the importance of being positive and specific in your answers.  Hamilton offers the following example of “tough” standard questions:

Ÿ  What do you know about our company?  What attracted you to our company?
Ÿ  Describe yourself in three adjectives.
Ÿ  What is the best idea you’ve had in the last three years?
Ÿ    How would your coworkers describe you?  Your supervisor describe you?
Ÿ  Why should we hire you over others applying for this position?

Behavioral questions, which examine how you may react or behave when presented with certain job-related or applicable situations, should be answered using the Hansen’s SAR method as described by Hamilton; state the situation, action and result when answering behavioral questions like the following:

Ÿ  If you had to give a presentation to a group of clients with only two hours notice, how and what would you prepare?
Ÿ  How have you benefited from your mistakes?  Disappointments?
Ÿ  Convince me that you are a person willing and able to take initiative.
Ÿ  Describe one of the proudest moments you’ve experienced in your career so far?

Practice

Rehearsing answers to potential interview questions makes a world of difference to the success of an interview especially in a mock interview setting where you can benefit from feedback.  Cheryl Hamilton offers the following information-seeking questions to aid in mock-interviews with friends, family, coworkers, bosses and/or professors:

Ÿ  Exactly what does your job entail?
Ÿ  What are the educational requirements for this position?
Ÿ  What experience is required or recommended?
Ÿ  What do you like most about the position?  Like least?
Ÿ  What problems could I expect to encounter in a position of this type?

With thorough planning, preparation, and practice it is possible to improve your chances for success in the question-answer portion of an employment interview and in today’s economy you can’t afford to NOT interview to the best of your ability. 

Memo Writing Sample-Professional Communications

Memorandum

TO:  Jay Baldwin, Instructor

FROM:  Cassandra Tuenge, Student

DATE:  February 10th, 2009

SUBJECT:  Creative Destruction versus McDonaldization

The effects of McDonaldization are simply elements of creative destruction.  Creative destruction is “the idea that older structures are destroyed to make way for newer ones that function more effectively” (Schumpeter).  McDonaldization is claimed to create a threat of homogenization, threaten human innovativeness, and dehumanize employees and customers when fast food assembly line, standardized techniques are extended into the service sector.  It is my intention to show that society may find relief from this concern in approaching such a phenomenon as a natural occurrence in evolution rather than a global threat. 

Relief From Concern for spread of McDonaldization

Concern
Ÿ  Lack of innovativeness due to technological control
Ÿ  Global homogenization
Ÿ  Dehumanization of worker and consumer

Relief
Ÿ  Technology does not eliminate need for creativity and instinct.
Ÿ  Peoples cultures experience gains and losses, not destruction.
Ÿ  Inherent human need will never surrender to such organizational oppression.


Finding Relief

There are natural weapons that fight against so-called threatening effects caused by McDonaldization.  Efficiency, predictability and standardized control are qualities that are seen as assets to the success of business although they are not determinates of sustained success.  Resolution and harmony are found in what human beings offer to production and service. 

Innovativeness Despite Standardization

Technology can not dominate over the value of employees or customers.  It cannot replicate essential human characteristics such as instinct, insight, and judgment.  The alleged threat of a lack of innovativeness created through the application of standardized techniques and technological control is not a threat at all.  Alan Robinson, author of Corporate Creativity, asserts that “…standardization does not remove the need for creativity…no matter how standardized a process becomes, the unexpected can and will occur anywhere, and without warning.”  Predictability and calculability can only go so far.  Humans cannot be replace entirely by machines. 

Cultures Survive Global Homogenization

Our unique cultures and social identities will survive globalization.  Cultures may be impacted by their surroundings and the changing world, but they are constructed by people.  People are not mere objects of cultural influences, but subjects who according to Michael Amaladoss, author of Global Homogenization, can sift various influences and reject or integrate them.  As we lose and gain parts of what makes up our culture we remain people, and people make up a culture, culture does not make people.  This is the process of creative destruction. 

Human Need Demands Emancipation

Human nature will conquer dehumanizing work and customer service routine.  People experience burn out, a real form of organizational stress that is alienating.  When the world feels an imbalance between the efficiencies of McDonaldization and human need, it will reject it.  Companies who have assumed such standardized methods of functioning will see a higher turnover in employees and customers alike, forcing them to change.  According to the US Department of Labor, the highest turnover by far is still in the Accommodation and Food Services sector, and it is a rising statistic.  McDonaldization is not flawless and like any product it will be changed to fit the world and its needs, not the other way around. 

The effects of the phenomenon known as McDonaldization will not prevail over human need and the need for humans.  It is simply a part of the process of evolution known as creative destruction. 

Friday, November 26, 2010

Technical Writing Sample-Instructional Writing

Breastfeeding 101

Breastfeeding is feeding a child breast milk directly from the breast or expressed from the breast. Although breastfeeding is natural and women have been successfully breastfeeding for centuries, it is not without its challenges. Breast milk passes to your child nutrients and antibodies that can benefit their body and mind while providing the mother with an incomparable bonding experience. Whether you are a mother-to-be or partner of a mother-to-be or becoming a mother again and just need a refresher it is good to have some basic instruction on the art of breast feeding and the three major steps to success; positioning, supporting, and latching.
 The first step to successful breastfeeding is getting you in a comfortable position. This means making sure that your back and arms are supported. You may also choose to use a pillow on your lap to help elevate the baby toward your breast. Slouching and bad posture can create back pain during and after nursing. The second step in positioning is getting your baby in the proper position which depends on which position you are the most comfortable. Three common nursing positions include cradle, clutch or football, and side-lying position. There are a few different ways to position your baby for nursing depending on preference.

Step One: Positioning
Cradle Position. With the baby on its side, the mother holds the baby with one arm supporting its neck and back.
Clutch or Football Position. In this position the baby‟s head is supported in the mother‟s hand and its body is supported by the length of her arm.
Side-Lying Position. The mother and the baby both lay next to each other on their sides.

Step Two: Support
Supporting your breast is important for proper latching. There are a couple of options for breast support, the "C" hold and the "U" hold. For the "C" hold you "Support your breast with your thumb on top, well back from your areola (the darker skin surrounding the nipple) and the fingers underneath. Your fingers should also be well back from your baby's mouth" (LLLI, 2010). The "U" hold is where you "Place your fingers flat on your ribcage under your breast with your index finger in the crease under your breast. Drop your elbow so that your breast is supported
between your thumb and index finger. Your thumb will be on the outer area of your breast and your fingers will be on the inner area" (LLLI, 2010).


Step Three: Latching

Once in position and supported, how your child latches will be the most important part of breastfeeding success. "When your baby is „latched on‟ the right way, both lips should pout out (not be pulled in over his or her gums) and cover nearly all of the areola. Instead of smacking noises, your baby will make low-pitched swallowing noises" (American Academy of Family Physicians, 2010). La Leche League International (2010) offers the following checkpoints for proper latching: his nose is nearly touching your breast, that is, no further away than a credit card edge, his lips are flanged, and at least ½ inch of your breast around the base of your nipple is in his mouth.
If once the baby has latched on the breastfeeding is painful, detach the baby by putting your finger gently into the corner of the baby‟s mouth between the baby‟s gums, this will release the latch, reposition if necessary and try again.


Breastfeeding when done with the proper positioning, support and latching can be a beneficial experience for the mother, child, and family.

The Communication Process and Effective Communication

The following are questions we in communications ponder as technology brings us more conveniences and more challenges:  How can you use the communications process to ensure effective communications? What technologies are currently used to enhance the effectiveness of communications today? What causes miscommunications?
One can ensure effective communications by simply considering all of the elements that make up the communication process.  No matter what form of communication we use we have to be conscious of our environment, feedback, we have to be aware of our own frame of reference as the message sender, be aware of the message we send and medium with which we send that message, as well be aware of the receiver and their frame of reference as the decoder.  We also have to consider noise, whether it is internal or external, because this cannot only determine whether or not a message will be received well or received accurately, but whether it will be received at all.  The communication process involves more than just sending and receiving messages because as we know the process is not that simple.  As the text states, “Your goal as a communicator should be to put yourself in your receiver’s shoes” (Roebuck, 2006, p. 77).  This reinforces the idea that if you want your message to be understood than you have to think about your audience and their needs in the communication process.
The text gives the following list of examples of technology that has enhanced communication today: email, cell phones, PDA’s, instant messengers, pagers, intranets, and facsimile (Roebuck, 2006, p. 2-7).  The text also mentions audio and video conferencing which has been made possible by podcasts (also known as webcasts).  Technology has also made possible the use of blogs and social networking which are powerful tools of communication today.  My personal favorites among this list are the cell phone, email and audio/video conferences.  My cell phone and email allow me to work from home and communicate while traveling when needed.  The other technology that I appreciate is audio/video conferencing.  This allows people from remote locations to see a presentation and communicate face to face in a sense.  It is, in my opinion, more effective to communicate when you can see who you are communicating with and this type of technology makes that possible.  Many of these technologies have enhanced the efficiency by which we communicate as well, but as we are learning, we do need to be mindful when using different forms of technology as means for communicating.  The important thing to remember is that all the old rules still apply along with some new ones as well.    
Miscommunications when using these types of communication are common and something I feel I battle with all too often.  Miscommunications occur because we forget the communication process and neglect any one of the elements required for effective communication.  The list of causes of miscommunication provided by the text is as follows: inferences, word-meaning confusion, differing perceptions, information overload and timing, nonverbal messages, noise, listening, personality differences, gender differences, and intercultural differences (Roebuck, 2006, p. 14-24).  The most valuable advice I read in this section was “As a communicator, you need to be careful not to let technology take over and become the end rather than the means.  Communication is a process, not an event” (Roebuck, 2006, p. 25). 
Reference
Roebuck, D.B. (2006). Improving business communicaiton skills. Upper Saddle River, NJ: Pearson Education Ltd.

Ethical Communications -A How To Approach

What can you do to ensure communications are ethical? 
To ensure communications are ethical you must first think ethically.  The text lists the following eight rules for ethical thinking offered by Robert C. Solomon and Kristine Hanson (1985), It’s Good Business:
1.       Consider others’ well-being and avoid actions that will hurt others.
2.       Think of yourself as a member of a community, not an isolated individual.
3.       Obey-but don’t depend only on-the law.  An action may be legal yet unethical.
4.       Think of yourself and your organization as a part of society.
5.       Obey moral guidelines.  Consider them “categorical imperatives” with no exceptions.
6.       Think objectively to be sure your action is truly ethical and not rationalized self-interest.
7.       Ask, “What sort of person would do such a thing?”
8.       Respect others’ customers-but not at the expense of your own ethics.
(Roebuck, 2006, p. 421).
This list helps to avoid sending messages with the purpose of serving your own interest at the expense of the message receiver.  It also helps avoid group think that might lead to poor decisions in communication and justifying behavior that would serve a selfish purpose rather than honest communication. 
When you communicate with others it is not good enough to simply disclose information, the information must be comprehensible to the audience for whom it is intended to be considered ethical communication.  For example, if a disclaimer on a product is too technical for a consumer to understand and it puts them in danger the message is not written ethically because it does not consider the safety of its audience.  Another example of unethical communication is when research is presented to an audience that either intentionally or irresponsibly distorts information, facts, or the agenda of the message sender. 
Ethical communication presents a balanced and clear message.  Objectivity is important so not to deceive the audience intended to receive the message even when attempting to persuade.  Ethical communication presents all possible sides of a scenario, makes the message sender’s intentions or purpose for communicating translucent, and considers the audience.  An example of ethical communication would be a document that presents the results of research that supports a particular conclusion.  The presented material should support a particular conclusion not because information that might oppose the supported opinion or result was omitted, but because it is fact.  This means responsible and unbiased research is necessary for ethical communication.  The results of any research should be presented in a manner that legitimately shows evidence that supports one side or another.
Ethical versus unethical is as Supreme Court Justice Potter Stewart said, “knowing the difference between what you have the right to do and what is the right thing to do” (Roebuck, 2006, p. 419).  This gives you a base for judging what is ethical.  Ethical behavior and communication starts with our own morals and principles while considering the interests of our audience.  
Reference
Roebuck, D.B. (2006). Improving business communicaiton skills. Upper Saddle River, NJ: Pearson
Education Ltd.

Persuasive Writing Sample-Animal Welfare

Animal Welfare          
            Wheeler Wilcox, poet, caller herself, “the voice of the voiceless.”  She said, “through me, the dumb shall speak; Till the deaf world’s ear be made to hear the cry of the wordless weak.  From street, from cage, and from kennel, from jungle and stall, the wail of my tortured kin proclaims the sin of the mighty against the frail” (Hoffman, 2010).  Is it not the responsibility of the strong to protect the weak? 
            When you think of cruelty to animals, what comes to mind?  Do you think of football star Michael Vick and his dog fighting case, the stigma attached to Pitt Bulls, or do you think of the commercials that show pictures of abused and neglected animals with the caption below the pictures that reads, “What did I do wrong?”  When you think of animal welfare, what comes to mind then?  Do you think about the animal rescue and adoptions following Hurricane Katrina, your local Humane Society’s Adoption drives, or the most recent celebrity to pose nude for PETA in their “I’d Rather Go Naked Than Wear Fur” campaign?  These issues need to be understood, not for the sake of another vegetarian celebrity, and not for the sake of media interest.  The issue is animal cruelty and animal welfare and the problem is people.  It is how we think about animals that allows for cruelty to happen, and it is our lack of interest or care in the subject that allows it to continue every day.  With the right information and the right mindset, we can make choices that will facilitate change and that change will not only benefit animals, but it will benefit human kind. 
            Animal cruelty happens on a larger scale than we might feel comfortable recognizing.  The span of this problem reaches from each corner of the globe in the communities human kind has developed, cleverly masked by the brands, and labels we blindly know and trust.  These injustices can be seen in commercial pet stores, in factories, on our grocers shelves, in our medicine cabinets, our make up bags, on the cover of our magazines, in the drive thru, on the coat or handbag of a passer-by, from our oceans to the forests, and even in our neighbors home.  If you could see the pain on the faces of the animals who suffered to produce the brands you use everyday, and the choice was just that, a simple choice, would you make the decision to change? 
            The problem exists because the whole of people do not see intrinsic value in the lives of animals, although we keep some as pets and some companions.  The problem I will discuss is the unnecessary suffering of animals, what we have done to police the issue, where we see animal cruelty happening, and what it means to society to allow it to continue.  Some problems seem so out of reach or they don’t seem to directly effect us daily, making it easy to turn our heads away from it.  We can see some effort made in the history of animal welfare when the first minimum standard was put into place by Congress.
            The Animal Welfare Act came into existence on August 24th, of 1966.  What it does, is “it authorizes the Secretary of Agriculture to regulate transport, sale, and handling of dogs, cats, nonhuman primates, guinea pigs, hamsters, and rabbits intended to be used in research or ’for other purposes.’  It requires licensing and inspection of dog and cat dealers and humane handling at auction sales” (AWIC, 2009).   This law set a standard for animal treatment, unfortunately, the scope of this law provides little protection for a great number of animal who fall victim today.  With the coming of the Internet, there has been an increased threat to domestic animals.  The Internet has fostered the growth of puppy mills, expanding the reach of puppy mill sales to the public.  The sale prospects of direct-sale breeders, or puppy mills are greater than ever before.  It is only the “whole sale” breeders that are regulated by the USDA, even when the direct-sale breeders or puppy mill sales are equal to a wholesale breeder.  This leaves a loophole for brokers.  Brokers buy dogs from puppy mills and sell them to the pet stores.  The brokers may be investigated, but they don’t do the actual breeding so the investigation stops there, leaving pet stores unaccountable for whether or not their pets come from a responsible source.  This loophole enables puppy mills to thrive and go unthreatened by the very laws that were meant to protect animals.  After that it is left up to the state to regulate breeding.  According to the Humane Society of the United States, at the federal level the Animal Welfare Act is lacking with regard to the protection of the animals that are within its legal realm to protect, the ones kept and/or sold by licensed breeders:
                         “Under the AWA… Inspection records obtained by the HSUS show that many USDA-licensed breeders get away with repeated violations of the Animal Welfare Act.  These violators are rarely fined and their licenses are rarely suspended. Facilities with long histories of repeated violations for basic care conditions are often allowed to renew their license again and again.” (“American Humane Association,” 2010).
There are a limited number of states that even bother to regulate breeders at a state level, licenses are not required in all states, licenses are inexpensive compared to the profit being made, and are those licensed are regulated poorly.  To find out how puppy mills are regulated in your state you may visit the following link: http://www.humanesociety.org/assets/pdfs/legislation/state_puppy_mill_laws.pdf (“American Humane Association,” 2010).
            Another area that requires more stringent monitoring is food production.  What we don’t see everyday are the animals who suffer confined to tight, caged-quarters awaiting their inevitable doom for food production.  These animals spend their three or four years of life barely able to move inside the confines of an animal production farm.  That pork chop or slice of morning bacon doesn’t taste quite as sweet when you know that an animal endured an extended amount of pain and unnecessary suffering to get to your plate.  Thanks in part to the Animal Legal Defense Fund and other organizations against animal cruelty, there has been an effort to put legislation into place that seeks to prohibit inhumane practice in animal farming.  One specific effort was to eliminate the use of these housing crates in animal farming production, although these laws are not enacted expeditiously without community support and some of these laws only have minimum standards that apply to the transportation of animals.  It is up to the public to demand more humane practices in the food production industry as well as in other animal-related dealings.
            Puppy mills and animals as food seem to be commonly recognized debates with regard to animal welfare, but what other questions do we, as people, have the responsibility to seek out, what can we regulate and/or take action on to protect animals?  Have you ever heard of “canned hunting,” aka “shooting preserves,” or “crush videos?”  Neither paint a pretty picture.  In one case, animals are exploited for the purpose of the “sport” of hunting and the other, exploited for sex and murdered for the benefit of sexual arousal.  When a hunter shoots an animal in a preserved area, it is not a sport.  There is no justice for an animal killed to be a mere trophy.  This business should be shut down.  As for the crush videos that are sold online, where women stomp on small animals for the purpose of arousing certain sick individuals, they should be subject to animal cruelty laws.  Unfortunately, when tried against the law, crush videos were deemed legal because a ruling against them would violate Free Speech laws.  The court reasoned that if crush videos were outlawed, then hunting films would be outlawed as well.  Santich (2010) reports the CEO of the American Humane Association as saying, “Deliberately killing animals for entertainment has nothing to do with freedom of speech.  Americans are within their right to keep blatant animal torture and killing our of the marketplace, and the Supreme Court should have made that the priority over the supposed protections of those who take sick pleasure in this material.”  How is the law, in this case, not interpreted in a manner fitting the moral standard of society, or is it?  The answer then must be that people are simply unaware of the extent of animal cruelty that occurs every day.  Knowing the law is lacking in regulating inhumane and neglectful breeders, and knowing that it allows for trophy killings and animal slaughter for the purpose of sexual arousal, are we not obligated to do something about it?  It is possible we have limited knowledge on the subject so let us look further into what we may have assumed to be more justified uses for animal life, such as medical testing?  
            Simply because some medical testing is used to help save human life does not make all testing humane, necessary or justifiable.  It is easy to say, “it’s just an animal” and justify testing for the benefit of human beings suffering or dying from disease.  What if I told you, it is okay to support animal testing to an extent, but our responsibility to regulate the testing as our obligation to animal life.  An animal gives us the ability to live longer, healthier lives, but the bottom line is, it is still a life.  This thought puts human beings in a difficult predicament.  It is impossible to ask someone if they would watch a loved one die or allow an animal to undergo testing to produce the medicine necessary to save that loved one, but that isn’t the right question to ask at all.  We need to ask “are all possible tests done in vitro prior to being administered to the test animal, is the animal a proper test subject for the drug or vaccine being administered, and finally, what is the sole purpose of testing on animals in each specific case (is it to save money or to save a life)?”  Not all animals are fitting subjects for testing because they are not biologically comparable to the human body’s chemistry.   It is our duty, to nature, to limit the use of testing and to weigh the benefits of testing, or not testing, for all animals involved.  It does not need to be a question of one life over another, it is a question of when it is necessary and whether it is humane.   
            Seeing only the benefits over the tragedy has its consequences and they should be as obvious as a disappearing species.  Our efforts to protect wildlife are for the purpose of protecting ourselves from economical, medicinal and aesthetic losses, and are not for the sake of the animals themselves.  We restrict and prohibit trade but we do not prohibit the killing of or unnecessary suffering of animals in the way that a humane society should.  If we cannot see beyond our own benefits, then let us consider how by allowing animal cruelty to take place we make ourselves vulnerable to violence and suffering. 
            This problem, when left unanswered to, extends further, beyond the damage and suffering to animals.  Experts in psychology say that a human being with the capacity to harm or kill an animal has the capacity to harm or kill another human being.  “Animal cruelty problems are people problems.  When animals are abused, people are at risk” (Arkow, 1994).  We can see this with regard to domestic abuse, child abuse, and other violent behavior that includes murder.  According to the Humane Society of the United States, “13% of intentional animal abuse cases involve domestic violence” (American Humane Association, 2010).  The abuser uses the animal or pet against the victim.  Loar (1999) explains how “abusers kill, harm, or threaten children’s pets to coerce them into sexual abuse or to force them to remain silent about abuse,” and Ascione (2005) informs us that “disturbed children kill or harm animals to emulate their parents’ conduct, to prevent the abuser from killing the pet, or to take out their aggressions on another victim” (American Humane Association, 2010).  These are children.  When we allow children to bear witness to the abuse of animals we only perpetuate this vicious cycle.  Without an effort to stop all inhumane behavior against animals, we as a society, are not doing what is fully within our power and obligation to society to respect and protect one another.
            It is our ethical and moral obligation to the society we live in to change the way we regard animals and more humanely regulate what we subject them to.  If we do not respect nature and life than why try so hard to protect it?  We can’t have it both ways.  We need to demand more of ourselves and of humanity.  Gandhi once said, “The greatness of a nation and its moral progress can be judged by the way its animals are treated” (Frans, 2008).  In order to make a difference, we can refrain from using products that are tested on animals, you can write these companies to tell them how you feel, we can choose to not wear fur or leather, adopt family pets or buy from a responsible breeder, report suspected neglect and abuse, eat less meat, or only buy “humane food” (uses cruelty free methods).  These are only a few of the things we can do to prevent animal cruelty.  For a list of cruelty free products, visit the following weblink: http://www.care2.com/c2c/share/detail/1410669, and for a list of alternatives to some of the common household product brands that do test on animals visit PETA site: http://living.peta.org/2009/instead-of-this-buy-this.
            The purpose of educating the public is to understand that the benefits of respecting animal life outweigh what we stand to lose from the unnecessary suffering we allow.  If we understand that it takes minimal effort to make choices that might help protect animal life from such injustices, we are working for the greater good and protecting human life as well as respecting the living creatures we benefit so significantly from.  As Robert Garner says in his book, The political theory of animal rights, “Animals cannot campaign for their own liberation, and it requires an unprecedented level of altruism from members of a species who stand to lose from the protection of animals, to fulfill this objective on behalf of them” (p. 42).  Make conscious decisions to protect life.  Through awareness and by making simple choices, we can have such a tremendous impact on this issue.  The bottom line, is we do not do enough to regulate the issue.  It is not about outlawing animals as a food source or as domestic pets and it is more than a respect for the lives of animals, it is about the respect we have for ourselves, life, decency and humanity.   

References
American humane association. (2010). Retrieved from http://www.americanhumane.org/about-us/newsroom/fact-sheets/animal-abuse-domestic-violence.html#sources-domestic-violence.html#sources

American Humane Association; American Humane Association: Cruelty to Animals Is NOT Free Speech or Entertainment. (2010, May). Pediatrics Week, 198.   Retrieved April 30, 2010, from ProQuest Health and Medical Complete. (Document ID: 2021237421). 

(AWIC) Animal welfare information center. United States department of agriculture. (2009, July 27). Retrieved from    http://awic.nal.usda.gov/nal_display/index.php?info_center=3&tax_level=4&tax_subject=182&topic_id=1118&level3_id=6735&level4_id=11092&level5_id=0&placement_default=0_subject=182&topic_id=1118&level3_id=6735&level4_id=11092&level5_id=0&placement_default=0

Arkow, P. (1994). Animal abuse and domestic violence: Intake statistics tell a sad story.  Latham Letter 15(2), 17.

Awabbey, . (Photographer). (2009). Hello stiletto club kick-off event. [Web]. Retrieved       from http://atlanta.skirt.com/events/hello-stiletto-club-kick-event

Frans, R. (2008). Awareness day. Retrieved from http://www.awarenessday.org/index.html
Garner, R. (2005). The Political theory of animal rights. Manchester, UK: Manchester University Press.

Hoffman, F. (2010, February 21). Working for a peaceful world for humans, animals and the environment. Retrieved from http://www.all-creatures.org/poetry/voiceofthevoiceless2.html-creatures.org/poetry/voiceofthevoiceless2.html.

Humane Society of the United States, . (Photographer). (2009). Captive hunt. [Web]. Retrieved from http://www.hsus.org/wildlife_abuse/campaigns/canned/captive_hunt_fact_sheet.htmlml.

Irishelysia, . (Photographer). (2007). Animal testing. [Web]. Retrieved from             http://irishelysia.deviantart.com/art/Animal-Testing-66985923

Kate Santich. (12 October). Pet lovers crusade against domestic abuse.  McClatchy - Tribune Business News. Retrieved April 30, 2010, from ProQuest Newsstand. (Document ID: 1877363891).

McAdams, M. (2009, April 29). Dogs suffer abuse at puppy mills, says animal rescue group. The Communitarian Delaware County Community College.

Nothoney, . (Photographer). (2008). This Wont hurt a bit. [Web]. Retrieved from             http://nothoney.com/2008/12/15/usa-today-replace-animal-experiments/

Plainfield, T.H. (Photographer). (2009). Digging though dirt. [Web]. Retrieved from             http://diggingthroughthedirt.blogspot.com/2009/11/pig-video-too-disturbing-for-fox-news.html-fox-news.html

RSPCA, Initials. (Photographer). (2010). We Help deal with all kinds of animals. [Web]. Retrieved from (picture courtesy of RSPCA, 2010, http://www.rspca.org.uk/home)

Public Relations and Ethics in a Professional Baseball Drug Case

The situation is this:  a professional athlete is suspected of using steroids and other performance-enhancing drugs (PEDs), and the rumors are receiving a great deal of negative media attention.  A request has been made by the athletes agent for me to “advise and assist him” with the situation and “try to place favorable stories about the baseball star in the media and create a positive environment for him” (Cameron, Wilcox, Reber, & Shin, 2008, p. 240).  In confidence, I have been told by the athlete’s agent “that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids” (Cameron, Wilcox, Reber, & Shin, 2008, p. 241).  With the information given, I will explore this case from the perspective of a PR practitioner, determine whether or not I would take this case given these circumstances and examine it from an ethics standpoint.  
            When it comes to professional sports, players are represented by Players Unions or Associations and governed by rules that are agreed upon between those unions and associations and the heads of their particular professional sports league.  Other professional athletes are also governed by the International Olympics Committee and the US Anti Doping Agency which all seem to have varying policies with regard to drug testing.  Above all, the players and organizations for which the athletes work are governed by state and federal laws (unless other more stringent agreements have been arranged in contracts).  In some states, suspensions and/or banning players is a violation of workplace laws which supersedes league rules.  In this particular case, this athlete is a professional baseball player and will therefore be held to what is known in the world of professional sports as the utmost standard of drug policies outside of the Olympics.  With that in mind, let’s look at what the consequences would be for this player.
The Major League Baseball Association considers the use of illegal substances, which would include anabolic steroids and any other substance that is being used without a prescription, a violation of their drug policy.  This is enforced through formal procedures that have been agreed upon by the Commissioner and the Players Association, and those procedures involve the use of mandatory random drug testing.  The punishment for violating this policy varies depending on the degree and number of violations the player has, if any.  According to Murray Chass (2007), writer for the New York Times, “Under Major League Baseball’s drug-testing program today, players get 50-game suspensions for testing positive for steroid use,” although it can range to permanent suspension from Major League Baseball if there have been previous offenses or if the incident violates the policy on a more extreme scale.  Even a first time offense costs these players large sums of money.  These are the consequences handed down by the League, not the public.  The public’s reaction to illegal drug use by a professional athlete can be far more severe, having the power to irreparably damage the athlete’s reputation and destroy his or her career all together. 
From the perspective of a public relations practitioner this case is a manageable one provided that the player understands his options in dealing with these rumors, the consequences that may follow and agrees to cooperate with the process.  Knowing the potential outcome helps weigh options for an approach to the issue.  Although, in this situation there is also the “unknown substance” taken by the player which means the outcome is not predictable and has the potential to turn ugly if the player is tested and tests positive for an illegal substance.  A few things could happen here: 1) the player can step up and admit to taking an unknown substance, apologize for his mistake and suffers whatever consequences follow, 2) he can withhold the information, never end up having to test and be home free, 3) withhold the information and end up being subjected to a drug test and pass, or 4) he could withhold the information, end up taking a drug test and fail it.  If he were to fail, this would be the worst case scenario where his reputation would take the biggest hit because he would not have admitted to any mistake and been found guilty.  The public is not forgiving to players who use performance enhancing drugs and often they view the situation as guilty until proven innocent. 
For the sake of the league and all players it seems that drug testing is inevitable once rumors begin.  With this in mind, do you take a preventative approach and publicly admit to taking an unknown substance or go as far as denying it or withholding the information and suffer the consequences that might follow that approach?  In my opinion, taking the proactive approach and hoping for public forgiveness is better than risking the annihilation of his reputation and career.  The mistake has already been made whether he comes up positive or not.  It is more admirable to admit ones mistakes rather than run from it.  Rumors may stop, but no amount of good publicity will outweigh the bad publicity that would follow a positive drug test.
Players are brands that require promoting to shape their public image.  The ethical issue here is what your intentions are for promoting the player.  Promoting him to cover up or mask an issue such as rumored illegal drug use is unethical when there is any question to whether the player did or did not use an illegal substance.  Had there been no question to whether the player had knowingly or unknowingly violated League policies for illegal drug use than ethics would not be debated.  A compromise between the extremes of this scenario may be the most appropriate option in this case.
The best course of action for a PR professional within this scenario is to take the case on the condition that the player cooperates with the process of coming clean in the situation.  That could start with a statement much like the one Ramirez gave while he dealt with a similar situation as this.  He said he “wasn’t tempted to use drugs” and then after testing positive he stated,
"Unfortunately, the medication was banned under our drug policy. Under the policy, that mistake is now my responsibility. I have been advised not to say anything more for now.  LA is a special place to me and I know everybody is disappointed. So am I. I'm sorry about this whole situation" (Nanaimo Daily News, 2009, p. B5). 
The best approach would be to make a statement that reflects his feelings about drug use, and clearly states his position on the matter.  His agent may make a statement on his behalf that also states that he has never to his knowledge taken a steroid or illegal substance (provided that these statements are 100% true), and has never held any intention to.
It is not ethical to place articles to gain favor for a player when it is executed as a means of distracting or deceiving the public from another issue.  There are appropriate ways to reveal information without lying and without doing unnecessary damage to a player’s reputation.  As a PR professional, you have to look at the consequences, policies, and what any potential course of action will bring as a result before committing to a case.  Public relations are about being honest, quick and preventative in the event of a potential crisis scenario which is what the player in this situation is facing. 
            Reference
Cameron, G. T., Wilcox, D. L., Reber, B. H., & Shin, J. (2008). Public relations today:      Managing competition and conflict. Boston, MA: Pearson Education, Inc.
Chass, Murray. (2007). Rumors of drug use have damaged for decades. The New York Times,      Retrieved from http://www.nytimes.com/2007/11/18/sports/baseball/18chass.html?_r=2
MLB suspends Ramirez 50 games for drug use; Medication was given to him by a physician, he
said. (2009, May 8). Nanaimo Daily News, B.5.  Retrieved June 17, 2010, from Canadian Newsstand Complete. (Document ID: 1706699181).